Michael Bierut Video

Michael Bierut is a graphic designer from New York City who was guest speaking at the Design Indaba conference. He knew he wanted to be a graphic designer at a young age and tells a story about his father and him seeing some typography for the first time on a lift truck. He has done countless work for many different companies and gave examples of what changes they made in logos and design. Gave examples of Saks Fifth avenue and how they kept the script font but broke it down in maybe small squares and gave a different look. Also gave examples of a church using an old style font that they were against but they gave it a different feel but the way they were using the font. He worked on a logo for Mad ( Museum of Art and Design). He talks about how he works his way to the final product. he gave example that he made the first mad logo and it didn't get good reviews. So he went back to basics and started from squares and circles.  Then came out with a better design and was able to build from it the same way. One thing to remember is people say graphic design is harmless, and it doesn't mean all that much but Michael gives a fun story on why graphic design can ruin the world.